As the first CEO following our founder's 15-year tenure, I faced the delicate challenge of driving necessary change while honoring established legacy. Concentric's structured approach aligned our leadership team around a clear framework that respected our history while engaging the entire organization in contributing to define our future. Their process created genuine organizational momentum and secured critical buy-in across all levels, making our transition both more efficient and more meaningful.
—CEO, organic beverage alcohol company

Working with Concentric came at an important moment as I was developing my vision for our next venture following the sale of my previous company. Their structured approach helped accelerate our decision-making process, crystallizing and distilling the ideas that defined our path forward. What I valued most was how their methodology enabled our team to align quickly on not just what our company would do, but why it would exist, and how that connected to key stakeholders. This clarity streamlined decisions and accelerated the process of bringing on new investors, directors to our nascent board, and advisors alike, saving us valuable time while building stronger alignment around our strategic direction.
—Founder & CEO, gourmet confectionary company

Undergoing a founder transition in what was already a challenging climate, Concentric supported me and our new CEO to both gather insights and build alignment with key stakeholder audiences, from our board, to funders, to our school principals, in the rollout of a new three-year strategy. Their work helped us better navigate the process of change by coming up with creative ways to engage our stakeholders, focusing on the relationships that matter most to our mission.”
—Chief of Staff, Top 10 largest charter school system in US

Foundational Experience​

The inspiration for our work at Concentric is built on foundational experiences across a range of industries, translating insights to strategic growth opportunities. It’s this down-stream, rubber-meets-the-road experience that informs how we work with executive teams and boards to make better, faster decisions:

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• Reengineering how products are organized and represented to the medical industry to reduce friction and accelerate the purchase process
​• Training product development teams to implement this new system on their own as part of their New Product Development process

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Bringing together board members, management, politicians, key influencers and stakeholders to jointly redefine the vision and its implementation for this impactful UK-based non-profit.​

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In preparation for Cargill’s joint-venture entry into a significant and totally new category, helping the internal start-up team distill multiple internal and external stakeholder perspectives in order to craft a singular value proposition that could address differing needs and requirements and communicate the new business unit’s reason for being.

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Bringing together employees, board members, management team and community stakeholders in order to redefine this amazing non-profit’s purpose in a way that resonated across these audiences while at the same time distinguished it from a crowded field of related non-profits.

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Working with this global grocery conglomerate to better understand local market needs in order to launch new brands as well as reposition existing ones in a way that reduced perceived overlap across its portfolio.

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Helping this family run academic textbook behemoth reduce overlaps and simplify how it went to market to decrease customer confusion as well as create efficiencies in both marketing as well as operations.

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Helping Honeywell’s Sensing and Controls global sales organization better understand their customers’ needs, and giving them the tools (via custom app, online playbook, and messaging toolkits) to classify, prioritize, and more compellingly communicate with them.

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Reengineering how products are organized and represented, eliminating hundreds of hours and thousands of dollars from each product launch to reduce friction, increase efficiencies and accelerate purchase decisions.
​Training product development teams to implement this new system on their own as part of their New Product Development process.

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Helping this best-in-class engineering conglomerate rethink how its constellation of engineering firms were organized and related to each other in a way that was more intuitive and reduced perceived overlaps with customer audiences.

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Running innovation sprints for Johnsonville’s innovation team to create brands with distinct value propositions to serve both captive and open distribution channels.

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Global research across Life Fitness’s commercial and consumer audiences helped to uncover the sleeping giant in its portfolio that would enable the company to potentially double its product portfolio and better address each audience’s needs.

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Global research across Maui Jim’s commercial and consumer audiences helped to uncover an unaddressed white space opportunity that would at the same time better distinguish Maui Jim’s value proposition from encroachment from various EssilorLuxottica brands like Costa Del Mar and Oakley.

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Global research and value proposition development to help establish this historically sales-and-technical driven motion control company establish a global marketing competency. Training programs on three continents helped its people apply marketing principles to bolster its sales competencies.

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Value proposition development for Promega’s Maxwell line of Benchtop Automated DNA/RNA Extraction devices.
Global research and positioning development to help Promega redefine its frame of reference as it expanded beyond its historical product categories.

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Helping Six Flags define requirements and build out parameters for ensuring its JV partner crafted Six Flags-worthy experiences for Six Flags Zhejiang / Hangzhou Bay Sunac Water Park, its first park to be built in China.

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Starbucks had developed its green coffee extract, but its rollout had stalled with a single SKU jointly distributed with Pepsico. Following internal and consumer research, a new value proposition was developed establishing an entire GCE platform, which eventually launched as Starbucks Refreshers(TM).

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Standard Insurance needed to articulate a single value proposition that could live across its many business units, and could resonate and inspire its employees. Comprehensive research conducted across employees, brokerages and consumers resulted in a global value proposition which anchored a customer experience development framework that its people could employ to meaningfully craft deliberate experiences for its different audiences. Strategies were implemented in HR (informing hiring practices), Sales (driving segmentation and messaging frameworks) and IT (creating segment-specific digital experiences).

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TetraPak held market share dominance for shelf stable milk packaging everywhere in the world except the US. Not due to competitors, but because Americans do not trust shelf stable milk, so there was barely any market to speak of. Following customer and consumer research, a new value proposition, along with specific descriptor recommendations were developed to reposition shelf-stable milk, and with it, grow TetraPak’s US packaging volume.

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The nations largest Hispanic advocacy organization was historically a B2B-focused organization, supporting other non-profits and pursuing legislative efforts. It now needed a way to more directly address and serve its consumer constituencies. A first-ever Latino advocacy segmentation was developed, accompanied by employee training for its application.

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In supporting Winnebago's development of the country's first all-electric road-legal RV concept car, it was necessary to understand how a consumer of the future's needs would be unique to Winnebago's current RV customers. Ethnographic research, combined with qualitative and quantitative studies, helped to define the target audience and future growth potential for an all-electric RV.

Once design development began, experiential ride-along research was conducted with vehicle prototypes in order to make refinements and set targets for the next round of prototyping.